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Audience Engagement Research: Local Sports Journal

Local Sports Journal is a magazine that covers a wide range of sports. This magazine covers the main high school athletes throughout the United States, and highlights their successes in the past time in which the magazine was created. There are basketball, baseball, football, and track athletes found in this magazine. Their highlights are shown, along with their schools successes.
Their target audience is similar to mine as we are both targeting people who like hearing about sports, as they probably either play them currently, or just have a general interest in learning about sports news and updates. They both are targeting local areas, but they can be read by anyone. They market their product through the internet and local television stations. They also advertise on social media platforms, Instagram and Facebook.
If i were to advertise my product, I would use the local newspaper, local television stations, and distribute them to local centers that are popular, as this will attract maximum attention. This is the exact area that my magazine is based off of and will have my target audience specifically nailed to the location is originates and has information about.

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