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My Target Audience

My target audience is all ages and genders in Sarasota county. Since my magazine is a local magazine, it will only pertain to those in the local area that it applies to. Age and gender is not a factor as all ages participate in sports and both genders as well. The income level will vary depending on the sport, as more wealthy elderly people like golf and tennis, and the younger generation and their parents will be more interested in the football, basketball, and baseball stories. Personal interest will be a major role, as their interest must include sports and local sports updates, as that is what the magazine entails. If it is not one of their vested interests, then they will not pick up the magazine. This magazine will appeal to those interested in sports, or have some type of connection to a sport in the local area, such as a player, a parent, or a fan. This magazine will include updates, insight, helpful information, and inside stories on the sports, along with statistics. This will appeal to my target audience.

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