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Showing posts from January, 2020

Audience Engagement Research: Local Sports Journal

Local Sports Journal is a magazine that covers a wide range of sports. This magazine covers the main high school athletes throughout the United States, and highlights their successes in the past time in which the magazine was created. There are basketball, baseball, football, and track athletes found in this magazine. Their highlights are shown, along with their schools successes. Their target audience is similar to mine as we are both targeting people who like hearing about sports, as they probably either play them currently, or just have a general interest in learning about sports news and updates. They both are targeting local areas, but they can be read by anyone. They market their product through the internet and local television stations. They also advertise on social media platforms, Instagram and Facebook. If i were to advertise my product, I would use the local newspaper, local television stations, and distribute them to local centers that are popular, as this will attract...

Audience Engagement Research: Mile High Sports Magazine

Mile High Sports is a sports magazine that covers a wide range of sports. It is located in Denver, Colorado, but covers all of Colorado's professional sports teams. This includes NHL, MLB, NFL, NBA, and colleges. The main sports are Hockey, as shown by the magazine cover because of the weather found in Colorado. Their target audience is similar to mine as we are both targeting people who like to watch, play, or hear about sports, no matter their interaction with it. They both are targeting local areas, but they can be read by anyone. They advertise through National television stations, but only in their local area. They advertise on ESPN, ABC, and all the major sports stations. If i were to advertise my product, I would use the local newspaper, local television stations, and distribute them to local centers that are popular, as this will attract maximum attention. This is the exact area that my magazine is based off of and will have my target audience specifically nailed to t...

Audience Engagement Research: Sportstars

Sportstars is a high school magazine that covers a wide range of sports. This magazine covers the main high school athletes throughout the United States, but is located in Texas and covers Texas high school football for their main portion of their article. They also write about other Texas sports, such as basketball, baseball, and volleyball, but since Texas football is so big in that state, it is the main portion of the magazine during that time of year. Their target audience is similar to mine as we are both targeting people who like to watch, play, or hear about sports, no matter their interaction with it. They both are targeting local areas, but they can be read by anyone. They market their product through the internet and social media, such as Instagram and Facebook, persuading users by offering 3 months free with the purchase of one edition/copy. If i were to advertise my product, I would use the local newspaper, local television stations, and distribute them to local centers ...

Feedback and Revisions

The feedback I received on my midterm submission was both positive and negative. The pictures in the magazine were quality, action photos that pertained to the article written. The issue with them is they took up too much space on the pages, and there was not enough room for the article to be written in full detail. The first revision is to make the pictures smaller and make more room for the article on page 4. This is where the problem was most relevant. These pictures margins caused the articles to be too short, which also needs to be fixed. The articles margins need to expand slightly, and the article needs to be slightly longer as well. These fixes pertain to the article, as the TOC was exceptional. The cover photo needed to be shifted slightly to the left, as this would move the person in the picture more centered and look better. These touch up will improve the appearance of the magazine and attract more customers and keep them interested longer.

My Target Audience

My target audience is all ages and genders in Sarasota county. Since my magazine is a local magazine, it will only pertain to those in the local area that it applies to. Age and gender is not a factor as all ages participate in sports and both genders as well. The income level will vary depending on the sport, as more wealthy elderly people like golf and tennis, and the younger generation and their parents will be more interested in the football, basketball, and baseball stories. Personal interest will be a major role, as their interest must include sports and local sports updates, as that is what the magazine entails. If it is not one of their vested interests, then they will not pick up the magazine. This magazine will appeal to those interested in sports, or have some type of connection to a sport in the local area, such as a player, a parent, or a fan. This magazine will include updates, insight, helpful information, and inside stories on the sports, along with statistics. This wil...

Use of Conventions

The magazine I designed is a sports magazine revolving around local sports in the Sarasota area, while having bits of outside sports news as well. The conventions of these types of magazines are having many pictures of events, people, and the various sports, while having a story to go along with it. The stories tend to be a bit shorter than other magazines as there are more pictures to fit in. My magazine also has several pictures on the article, but my article is not as short as the conventional local magazine. This magazine is made for the "social group" of sports fans, and people who like to play sports in their spare time. This magazine will not only appeal to them, but it will also include them sometimes, as their sport and/or event may be included in an article. This thrill of being included will make them want to read it more, as they will want to see who was included in the issue of magazine they are reading.