Skip to main content

Posts

Showing posts from February, 2020

Distribution Research Post #3: Runners World

Runners world is a magazine dedicated to everything running and have a website with articles and pictures. On their website, they have links to all their social media platform accounts, including Instagram, Facebook, Twitter, and more. When you click on the social media's platform icon, it brings you to their page/account on that platform.  It is very easy to find out how to subscribe to their magazine because at the top right corner of the page at all times, there is a "subscribe" link, that opens another tab and allows you to purchase a subscription you choose, with 3 options. One is a 1 month subscription for $5, the second is a 1 year subscription priced at $30, and the third is a subscription to their online instructional videos that are called "on demand" along with the magazine for 50$ for one year.

Distribution Plan

The digital distribution I have chosen to distribute my magazine would be through social media and website advertisements. Social media is not only popular with the younger generations, but Facebook in particular is used greatly by people over the age of 40. Instagram, Twitter, and Facebook would be the main choices of advertisement for social media. An advertisement would appear and give a 5 second video of the magazine and have a small summary (5 seconds long) of the magazine. There would also be a link to the magazine to be able to order it online directly and get it shipped directly. There would also be the option of seeing what stores offer the magazine and the ability to order online and pick it up in one of the local stores. I also would advertise in the local newspaper, and the newspaper of the Sarasota County, which extends the radius of distribution for newspaper readers. There are approximately 38,000 people who get the Sarasota-Herald Tribune, and these people are all loca...

Distribution Research Posts #2: Sports Illustrated

Sports illustrated has a paper magazine that is very popular, while also having articles on their website. On their website, they have links to all their social media platform accounts, including Instagram, Facebook, Twitter,etc. When you click on the social media's platform icon, it brings you to their page/account on that platform. The website has several pictures, all of them pertaining to popular sports players and teams. It is very easy to find out how to subscribe to their magazine because at the top right corner of the page at all times, there is a "subscribe" link, that opens another tab and allows you to purchase a subscription. There is only 1 subscription option that is $20 for 16 copies that Sports Illustrated makes throughout the year. The page also has examples of past magazines too look at and at the bottom of the page there is a section for reviews from customers. This was to entice the reader that the magazine is worth the purchase.

Distribution Research Posts #1: Golf Digest

Golf Digest has a magazine, website, and online version of the magazine on the website. On their website, they have links to all their social media platform accounts, including Instagram, Facebook, Twitter, Pinterest, and more. When you click on the social media's platform icon, it brings you to their page/account on that platform. The website contains several images, some real and some drawn cartoons, which are very colorful and entice the reader to enter into the article. It is very easy to find out how to subscribe to their magazine because at the top right corner of the page at all times, there is a "subscribe" link, that opens another tab and allows you to purchase a subscription you choose, with 3 options. One is a 1 year subscription for $15, the second is a 2 year subscription priced at $20, and the third is a subscription to their online instructional videos that are called "on demand". This is priced at $99 per year. This website can also lead to the...

Revision #2

I decided that the cover page looked best as shown in the picture. The focus of the picture in the page is Carson, the golfer. The original draft had Carson more towards the right side of the cover page. I shifted the picture towards the left of the page to make Carson become more centered in the page. It adds some water into the frame, which makes the picture more appropriate as the best golf courses in the world have water.

Traditional Distribution

The traditional distribution for a magazine would be to sell them to customers through stores found in their local cities or counties. The distributing process is shown in the illustration above. The publishers will sell their magazine to wholesalers, who then sell them to local stores. The National Distributors have a limited delivery range, unless they are a commercial company, such as ESPN or TIME magazine. Since my magazine is found locally and not nationally, there is no need to have a National Distributors. I would distribute the magazine to stores myself, or hire one person to do it. There is no need to have distributors or wholesalers because the range of my magazine.

Marketing Plan

Based on my research of magazine advertisements and marketing strategies, my marketing plan will depend on local networks and social media for advertisements and marketing. Social media platforms such as Instagram and Facebook allow you to target a specific group of people who live in a certain location. My location would be Sarasota, Florida. Not only will their be an advertisement, I would also put a supporting link to purchase the magazine once they click or tap on the ad. I will also runs ads in the local newspaper, along with other newspapers from different cities around Sarasota. This will allow high school teams from other cities to stay up to date as well as those in the specific area.

Revision #1

For my revision, I decided to move the title of the article away from the person in the picture, and more into the open space, where there is no action. This allowed me to enlarge the text and see the action of the picture more clearly. It allows the picture to stand out more and the focus shifts more toward the player. The text in the article was edited to make it look more professional. The first draft had text that did not have any indentations or paragraph separation, so i had to make sure that was fixed. Each paragraph is around the same length, with some shorter and some longer adjusting to the information being given.