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Distribution Plan

The digital distribution I have chosen to distribute my magazine would be through social media and website advertisements. Social media is not only popular with the younger generations, but Facebook in particular is used greatly by people over the age of 40. Instagram, Twitter, and Facebook would be the main choices of advertisement for social media. An advertisement would appear and give a 5 second video of the magazine and have a small summary (5 seconds long) of the magazine. There would also be a link to the magazine to be able to order it online directly and get it shipped directly. There would also be the option of seeing what stores offer the magazine and the ability to order online and pick it up in one of the local stores.
I also would advertise in the local newspaper, and the newspaper of the Sarasota County, which extends the radius of distribution for newspaper readers. There are approximately 38,000 people who get the Sarasota-Herald Tribune, and these people are all local, meaning they are more likely to buy the magazine. This would also reach to those who do not have social media or use the internet on a daily basis, as Sarasota has a high population of people over age 65, which is the group of people being specifically targeted through the newspaper.

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