Based on my research of magazine advertisements and marketing strategies, my marketing plan will depend on local networks and social media for advertisements and marketing. Social media platforms such as Instagram and Facebook allow you to target a specific group of people who live in a certain location. My location would be Sarasota, Florida. Not only will their be an advertisement, I would also put a supporting link to purchase the magazine once they click or tap on the ad. I will also runs ads in the local newspaper, along with other newspapers from different cities around Sarasota. This will allow high school teams from other cities to stay up to date as well as those in the specific area.
https://www.canva.com/design/DADugDztOr8/sDzkh2wY8I46PL9CDP-tjQ/view?utm_content=DADugDztOr8&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton The magazine has not been changed since the 3rd quarter submission, but I believe there were changes that could have been made if not for the Corona Virus and my state lock down orders. The picture on the table of contents was too generic and did not have any action, and I was planning to meet with Carson (the person in all of the pictures) to have another shoot in which I could obtain more photos of him playing. I was hoping to ask him a couple more questions and put more quotes from him into the article. The question I planned to ask were "If golf does not work out, what do you plan to do", "Where do you see yourself in 10 years?" and "What professional golfer/ person do you look up to?". These would have created a friendly interaction that the audience could relate ...
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