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Distribution Research Posts #2: Sports Illustrated

Sports illustrated has a paper magazine that is very popular, while also having articles on their website. On their website, they have links to all their social media platform accounts, including Instagram, Facebook, Twitter,etc. When you click on the social media's platform icon, it brings you to their page/account on that platform. The website has several pictures, all of them pertaining to popular sports players and teams. It is very easy to find out how to subscribe to their magazine because at the top right corner of the page at all times, there is a "subscribe" link, that opens another tab and allows you to purchase a subscription. There is only 1 subscription option that is $20 for 16 copies that Sports Illustrated makes throughout the year. The page also has examples of past magazines too look at and at the bottom of the page there is a section for reviews from customers. This was to entice the reader that the magazine is worth the purchase.

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