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Audience Engagement Research: Mile High Sports Magazine

Mile High Sports is a sports magazine that covers a wide range of sports. It is located in Denver, Colorado, but covers all of Colorado's professional sports teams. This includes NHL, MLB, NFL, NBA, and colleges. The main sports are Hockey, as shown by the magazine cover because of the weather found in Colorado.
Their target audience is similar to mine as we are both targeting people who like to watch, play, or hear about sports, no matter their interaction with it. They both are targeting local areas, but they can be read by anyone. They advertise through National television stations, but only in their local area. They advertise on ESPN, ABC, and all the major sports stations.
If i were to advertise my product, I would use the local newspaper, local television stations, and distribute them to local centers that are popular, as this will attract maximum attention. This is the exact area that my magazine is based off of and will have my target audience specifically nailed to the location is originates and has information about.

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